June 30, 2015

10 Years of Ideas: Happy Birthday Net Style

10 Years of Ideas: Happy Birthday Net Style

This is going to be an unusual post, but since it’s an unusual event, I would hope I am forgiven. And I hope you’ll also forgive the bazillion links you’ll find in it, but I promise they are all worth your attention.

On April 11th, 2001 the original company I worked for the first time, Net Style, was born.

It all started from the entrepreneurial push of two people, Francesco Marcantoni and Marcello Comanducci (now CEO and CCO, respectively, of Esimple) who decided to make a job out of something they’d been doing for a while, and that meant, back then, websites and marketing materials for businesses like business cards, ads, brochures and so on.

I got on board a couple of months later as a programmer, to start selling dynamic websites (PHP powered), and I remember we were among the first in Italy to offer a self-made CMS for clients to update their websites.

I got a lot of memories of that time, like the small (and I mean, reeally small) office we were initially stationed in, the chaos all around us, computers laying down everywhere on the floor, my initial disgust for Apple computers (I was an idiot back then I admit), the tons of promising prospects turning into charlatans, against whom we were kinda unprepared since we were very new to this world.

And then, 09/11 came, and the shock about the event itself was pumped up by the uncertainty of the economic crisis following it, making 2001 overall not the perfect year to start any business.

Moving to the new office, a relatively big open space taken from one of the meeting halls of the Hotel in which we were located (Marcello’s dad owns the Hotel, yes we were lucky like that). The countless happy times we had there, and the less happy ones (which were always ’cause of external people we met through the years and who showed up to be less than honest).

2008 came, the founding of Esimple with Francesco Gallorini coming onboard as CTO, the launch of our first Web 3D project, Virtuy, our participation as invited guests to 2008’s edition of the SMAU exhibition (the most important IT exhibition in Italy).

And finally, 2010, the new headquartersthe completely incredible opening party, new markets across Europe and Canada, and the acquisition of the poor lil Net Style as an internal business unit to keep the legacy going.

So many moments to be proud of, so much fun, more than a few tears, countless emotions. How to celebrate all this?

Well, with a kick-ass party of course, how else?

On April 15th, we are going to party hard and celebrate these 10 years of ideas, dreams, hopes, successes and why not, failures, because nothing comes up just the way you wanted, and it’s up to us to celebrate even the sad moments as a testament to our growth.

I do realize that you probably live very far away from where we are going to celebrate, but I felt like this post was kind of mandatory. I owe it to Net Style, and I owe it to all of us working hard to make our customers’, our employees’ and our own dreams come a lil more true.

Happy Birthday Net Style, and I hope to celebrate your 20th birthday with a holographic video-post in 2021 (I am thinking ahead, the world will end next year after all, but being positive doesn’t hurt).

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  1. Toma says:

    Congratulations. As you know most businesses don’t make it past five years, to reach ten is a true milestone.

    Nice use of the word charlatans by the way. So true.

  2. Way to go, Gabriele! I hope y’all have a lot of fun and I hope to hear even greater things for you over the next 10 years.
    Mitch Mitchell recently posted..5 Effective Ways To Use LinkedIn

  3. Glynis Jolly
    Twitter: glynisj

    That was an amazing story. Congratulations!

  4. nazimwarriach
    Twitter: PakistanHotline

    Hi Gabriele,
    Happy Birthday to Net Style and congratulations to all the people behind the great successes it has.
    Best wishes for its 20th birthday.
    nazimwarriach recently posted..Alibris Coupon Codes

  5. business loans
    Twitter: huntingtonlive

    Great experience.. I hoping to be still alive in the next ten years to be still doing some comments here.. But really you guys rock!

  6. John says:

    Wow that’s good news! I’m currently working to a company which celebrated its 10th anniversary last year. The owner admitted that those years were the toughest years of his business life yet the most fulfilling. As for Net Style – Long live! I’m excited what the video-post is gonna look like in 2021!

    • Gabriele Maidecchi Gabriele Maidecchi
      Twitter: maidoesimple

      Hah yeah 2021 is kinda far off isn’t it? Well I think you have to take things step by step, 10 years is surely a milestone, now it’s time to start working on the next 10.


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